However, UX improvements can come at a price. Ads are what generate revenue for a publishing company, and when nearly all of the content is free, ad monetization revenue can be the saving grace for online publishers. For this reason, you need to know how to create what readers and advertisers want and what to prioritize as a WordPress publisher. How UX affects digital ad revenue? The logical meaning is: the better the user experience, the greater the revenue.
However, the two are often viewed differently, and that's exactly the custom t shirts misconception we want to address with this article. There are many important UX elements of your CMS that need to be considered which have a huge effect on your media publishing revenue. Measure UX Users rate your UX on every page and click on your site. By continuing to read and skim or bounce, they tell you exactly what you need to improve in your WordPress layout and performance.
The three key elements for evaluating the effectiveness of your digital publishing UX are bounce rate , pageviews per session , and session duration . Each of these metrics can be further investigated by geolocation , landing page, and browsing device . With this, you will have more information about how different users browse articles on your site. These are the equivalent metrics that Google uses for search algorithms to assess site quality and content, and they give you the exact information about what readers think of your UX. Subjective vs objective data