Audience's attention? Abandoned and ghost accounts are a threat to email marketing , but luckily the problem is solvable. The good news is that not all inactive emails are a lost cause . Sometimes, the user may still be using that email address, but have filtered your emails. In general, we can establish three different cases: users who have never been active, those who have been customers in the past but are no longer active, and those who are buying your products but simply ignore your emails.
These three ideas will help you create more efficient email marketing : contact users again to ask them to verify their information so you can E Commerce Photo Editing Service see if they're interested in "getting active" again. If the answer is conspicuous by its absence, you should probably delete them from your database to focus on those who are really interested in your brand. As for the time period to get back in touch, the answer depends on the situation: your customers can wait longer than people who have never opened one of your emails. Take a look at mail tester . This tool gives you a lot of useful information about the state of your email marketing, for example, if your emails are being marked as spam or how likely they are to reach their destination without problems. Study the ratio of clicks and openings over time .
If you see a downward trend, it may be a sign that it is time to rethink your emails: are the offers really relevant to users? Has the design become outdated? Time to get down to business with your email marketing !5 neuromarketing tactics for marketers by berta campos , published on april 11, 2017 sometimes we digital marketers feel a bit like fortune tellers trying to figure out the future in tea grounds. What is really going on in the minds of consumers and what can we do to get them to notice our brand? Fortunately, as the years go by, marketing is becoming more science and less art.